Increases turnover and staff engagement with Ship from Store
A desire to optimise its omnichannel strategy
Since its creation in 1970 Jigsaw has been continuously in search of perfection. Whether it’s in the design of its collections, the quality of the fabrics used, the training of its sales teams or even the navigation of its online store, the brand pays particular attention to detail in order to offer a “fresh and visually exciting” experience to its customers.
Looking for ways to improve its cross-channel customer journey, Jigsaw chose OneStock for its agile Ship from Store solution and vast experience in the world of retail.
Ship from Store provides an explosion in sales
As always at the start of a project, a consultation phase helped define the various scenarios that could assist the brand in increasing turnover and improving the customer experience, whilst keeping costs to a minimum.
One of the first steps was to ensure that all stock was unified (across its stores and central warehouse) in order to create an accurate single view of inventory.
The OneStock portal was then deployed throughout the store network, providing better order allocation through an intuitive, graphical UI adapted to logical in-store workflows.
This enabled orders to be shipped directly from the points of sale in certain cases (for example online shortage, the need to send an express order, selling surplus store inventory etc). These configurable and scalable scenarios can be adjusted according to Jigsaw’s business decisions.
The result…Thanks to Ship from Store, Jigsaw saw a 32% increase in turnover during the first 10 months. And today, more than one online sale in every three (36%) includes at least one product sent from a store.
Jigsaw’s Ship from Store: How to win the ‘hearts and minds’ of staff
Change within any company is often met with some form of resistance. The store sales teams are a vital component of the Jigsaw landscape and the brand did not neglect the implications of this new technology on its staff. In order for the changes to be embraced and shared by all, the brand chose to count each online order shipped from store as an in-store sale. Ship from Store is now seen by store teams as a real opportunity to exceed sales targets. Since the implementation of OneStock’s solution across its network, each store now ships more than 100 products per month!
Jigsaw – Ship from Store
A continuous stocktake decreases stock management costs
Another advantage of OneStock’s OMS is its ability to check volumes and stock status. With the in-store interface, Jigsaw staff can see their orders arriving one after the other during non-peak store trading periods.
It is of course possible that an online order cannot be fulfilled, for example the product may have been sold in the meantime, or it may have been reserved or damaged.
This discrepancy between the logical and physical stock position at the point of sale is then logged and systems automatically updated.
The reliability of logical stock is continuously ensured as differences between data held and the physical reality are reconciled, without waiting for the end of season stocktake.
Jigsaw’s Ship from Store: A quick integration and instant ROI
In just 11 weeks, OneStock, in close collaboration with Jigsaw’s IT department, delivered a strong integration with its ERP (Microsoft Navision), eCommerce platform (Aptos FCP) and shipping partner (Royal Mail).
Today, the solutions deployed by the British fashion designer have shown excellent results in terms of sales, the motivation of its sales teams and above all customer satisfaction. In constant pursuit of optimisation, the brand does not want to stop there and is already planning (along with our team) to implement advanced Order Orchestration to further reduce fulfilment costs and shipment delays for customers.
