Allow your customers to check the availability of items and reserve them before coming into store. Optimise conversion rates, make cross-selling easier!
Reserve & Collect allows you to quickly implement a Web to Store strategy in order to create a synergie between your online store and your physical points of sale. Unlike unified Click & Collect, your customer does not commit to buying the product directly, but they can try it on in the store before purchasing it, thus removing one of the main barriers to online purchase.
Develop your Web to Store strategy
For your customer, their inability to try on an item, which they would like to order online, can be a barrier to purchase. According to a European study, nine out of ten consumers said that one of the main obstacles to ordering on the internet is that they are unable to touch and try on items. Overcome this problem easily, by allowing them to try on the item in their chosen store.
Reserve & Collect: the essential omnichannel solution
In just four steps for your customer, you can maximise store reservations and increase your Web to Store traffic.
Reserve & Collect can be quickly implemented on your website: by simply integrating a "Reserve" button on your product page, you allow your customer to reserve the product in one of your stores. We take care of the different stages of the reservation. During these stages, your customer chooses the size, colour and all the other properties of the item. They select the store and receive a confirmation request that also shows complementary products they may be interested in that are available in the selected store.
Your staff receive the reservation request and can hold the item for the duration you have specified. Using the OneStock sales staff interface, staff have the ability to cancel the reservation with a single click or to validate the purchase later, after the customer has paid for the order. When the customer picks up their items, they can benefit from the advice of your store staff, who can also offer the customer complementary products. In order to avoid as far as possible customers not picking up items, i.e.“no-shows”, you have the option of sending SMS, e-mails or automatic phone calls to customers based on customisable criteria.
The advantages of Reserve & Collect
Attract more customers into store
Increase the average basket thanks to the cross-selling of products
Enhance the shopping experience of your brand
Drastically reduce the amount of returns
Avoid customers not picking up items, i.e.“no-shows”
Provide real time product information (stock availability, collection date, etc).