Fulfill from store: Increase turnover and staff engagement
Since October 2016 OneStock has assisted Jigsaw, the famous British luxury retailer, in the deployment and optimisation of its omnichannel strategy: Ship from Store, Click & Collect, and Continuous Stocktake. With a network of more than 100 stores in the UK and worldwide, and a website representing more than a quarter of its annual sales, the brand is constantly in search of user experience improvements across all sales channels.
A desire to optimise its omnichannel strategy
Since its creation in 1970 Jigsaw has been continuously in search of perfection. Whether it’s in the design of its collections, the quality of the fabrics used, the training of its sales teams or even the navigation of its online store, the brand pays particular attention to detail in order to offer a "fresh and visually exciting" experience to its customers.
Looking for ways to improve its cross-channel customer journey, Jigsaw chose OneStock for its agile Ship from Store solution and vast experience in the world of retail.
Fulfil From Store: explosion of sales
As always at the start of a project, a consultation phase helped define the various scenarios that could assist the brand in increasing turnover and improving the customer experience whilst keeping down costs.
One of the first steps was to ensure that all stock was unified (stores and central warehouse) in order to create an accurate single view of inventory.
The OneStock portal was then deployed throughout the store network, providing better order allocation through an intuitive, graphical UI adapted to logical in-store workflows.
This allows orders to be shipped directly from the points of sale in certain cases (e.g. online shortage, the need to send an express order, selling surplus store inventory, etc). These configurable and scalable scenarios are adjusted according to Jigsaw’s business decisions.
The result: thanks to Ship from Store Jigsaw has seen a 32% increase in turnover during the first 10 months. Today more than one online sale in every three (36%) includes at least one product sent from a store.
Weeks to go-live
of sales each month
Omnichannel Project: How to win the “hearts and minds” of staff
Omni-Channel Director at Jigsaw Clothing
Continuous Stocktake: decrease stock management costs
Another advantage of OneStock is its ability to check volumes and stock status. Thanks to the in-store interface, Jigsaw staff can see their orders arriving one after the other only during non-peak store trading periods.
It is of course possible that a web-order cannot be honoured, i.e. the product may have been sold in the meantime, or it may have been reserved or damaged.
This gap between the logical and physical stock position at the point of sale is then logged and systems automatically updated.
The reliability of logical stock is therefore ensured continuously as differences between data held and the physical reality are reconciled, without waiting for the end of season stock-take.
Head of Customer Experience and Projects chez Jigsaw
Fulfil From Store: quick integration and instant ROI
In just 11 weeks OneStock, in close collaboration with Jigsaw's IT department, delivered a strong integration with the ERP (Microsoft Navision), the eCommerce platform (Aptos FCP) and Jigsaw’s shipping partner (Royal Mail).
Today the solutions deployed by the British fashion designer have shown excellent results in terms of sales, the motivation of sales teams and above all customer satisfaction. In constant pursuit of optimisation the brand does not want to stop there and is already planning (along with our team) to implement advanced Order Orchestration to further reduce fulfilment costs and shipment delays for customers.