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The pet industry: what do omnichannel buyers need?

The pet industry is growing at a rate of 6% per year, from $216 billion in 2020 to $232 billion in 2021*. In Europe, the pet industry generated nearly $22 billion in revenues in 2020.**

Like other retail sectors (DIY, fashion, garden centres, entertainment, etc.), the pet industry has also been affected by the Covid-19 crisis, but maybe not in the way you’d think. The number of new pet adoptions has increased, which has had an immediate impact: spending on pet food, accessories and care has risen sharply.

So what are buyers’ new habits and needs in the pet industry? And why is omnichannel an answer?

PETS RETAILERS: HOW CAN YOU INCREASE YOUR TURNOVER BY 25%? DOWNLOAD OUR WHITE PAPER NOW!

The pet industry: omnichannel buyers’ expectations

All retailers, across every sector, are offering more and more services to their customers. As a result, buyers’ expectations have become increasingly refined. Today, there are 3 prerequisites:

  • The omnichannel buyer wants to be able to check the availability of products: 

When they visit a pet store, especially for pet food (which represents more than 70% of pet store retailers’ turnover**), your customers want to be sure that the item they are looking for is available on the shelves. As these purchases are rarely made in advance, there is a sense of urgency: they absolutely must leave with the items they are looking for!

  • The omnichannel buyer wants fast home delivery:

The same sense of urgency applies here. When ordering on your e-commerce website, your buyers expect fast delivery, or even to be offered special delivery options: delivery to their door for a 20 kg pack of dry food, for example. Reliability regarding delivery times is essential… what will the dog eat if the carrier delivers the order 2 days later than expected?

  • The omnichannel buyer wants to be able to pick up an order quickly: 

Your customers want to be able to collect their purchases for their pets quickly, or even within the hour. As they do not wish to go into the store to find the item themselves, they want to have their order confirmed, prepared and collected in record time.

PETS RETAILERS: HOW CAN YOU INCREASE YOUR TURNOVER BY 25%? DOWNLOAD OUR WHITE PAPER NOW!

The pet industry: why is omnichannel an answer?

In a context defined by the pandemic, pet retailers and pet food brands have started to adapt by adopting an omnichannel strategy. Omnichannel provides an innovative solution to all retailers in the sector, whether they are pure players such as ManoMano or large chain stores like Pets At Home or Truffaut. We have found that an agile Order Management System (OMS) can increase sales volumes by almost 25%… knowing that, we think that the transition to omnichannel cannot wait any longer!

Omnichannel allows you to :

PETS RETAILERS: HOW CAN YOU INCREASE YOUR TURNOVER BY 25%? DOWNLOAD OUR WHITE PAPER NOW!

Further reading