Download the report, Omnichannel in German-speaking countries: The state of play
For this report, the editorial team of The Retail Optimiser conducted in-depth interviews with experts in omnichannel retail in German-speaking markets, including Benjamin Beinroth, Member of the Executive Board of Fressnapf Group, Michael Berghoff, Chief Digital Officer of CHRIST Group, Hans-Jörg Blaeser, Head of IT of Ernsting’s family and Ulf Adebahr, former member of the Executive Board of Schwarz IT.
In the report, discover how these omnichannel retailers and their customers are already benefitting from breaking the silos of their sales channels, and the challenges they are still facing in German-speaking markets.
You’ll learn:
- Why you need to get all of your teams onboard with a truly omnichannel strategy
- How important it is to have a clear view of all inventory
- How omnichannel solutions can convert online customers into store customers
The Interviewees:
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